Website link - http://www.fhm.com/Site/NewHome.aspx
FHM is an international monthly man’s magazine. The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents by the spring of 1987.
After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre) and later competing titles such as GQ and Esquire, For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently expanded internationally. As of January 2007, it published 28 editions per month including editions in Russia, the United States, Norway, Denmark, Romania, Croatia, Australi, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Sweden, Singapore, Bulgaria, Greece, Germany and Turkey.
FHM became the best-selling magazine in Britain during the mid to late 1990s, selling 700,000 copies per month. Towards the end of the decade the lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales. Heat overtook FHM as the UK's biggest selling magazine.
As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.
In December 2006 it was announced that FHM will be discontinuing its United States' print edition after the March '07 issue, turning to an all digital format with the launch of FHM Online.
The website shows the future of the FHM magazine, where the audience will go online to read the magazine, instead of buying an actual copy every month. The website involves a variety of different media texts, with references to games, bands, films, DVD’s, TV programmes, as well as other hardware devices, and much, much
more.
The website offers a variety of options for the audience to click on. These options are common features in the monthly magazine and include, girls, style, games and entertainment. The audience can click on these options and by doing this they are effectively reading a copy of the magazine without having to go to the shop and buy it. On top of this, the website homepage offers the audience a variety of articles to click on and read about, as well as free downloads, signing up for various things, playing games and watching videos. In terms of interactivity, the website offers the audience the chance to vote for certain things, signing up for various articles and news, and chances to win competitions.
It is clear that the website is targeting men, and the age group that is being targeted is around 18-25.
After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre) and later competing titles such as GQ and Esquire, For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently expanded internationally. As of January 2007, it published 28 editions per month including editions in Russia, the United States, Norway, Denmark, Romania, Croatia, Australi, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Sweden, Singapore, Bulgaria, Greece, Germany and Turkey.
FHM became the best-selling magazine in Britain during the mid to late 1990s, selling 700,000 copies per month. Towards the end of the decade the lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales. Heat overtook FHM as the UK's biggest selling magazine.
As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.
In December 2006 it was announced that FHM will be discontinuing its United States' print edition after the March '07 issue, turning to an all digital format with the launch of FHM Online.
The website shows the future of the FHM magazine, where the audience will go online to read the magazine, instead of buying an actual copy every month. The website involves a variety of different media texts, with references to games, bands, films, DVD’s, TV programmes, as well as other hardware devices, and much, much
more.The website offers a variety of options for the audience to click on. These options are common features in the monthly magazine and include, girls, style, games and entertainment. The audience can click on these options and by doing this they are effectively reading a copy of the magazine without having to go to the shop and buy it. On top of this, the website homepage offers the audience a variety of articles to click on and read about, as well as free downloads, signing up for various things, playing games and watching videos. In terms of interactivity, the website offers the audience the chance to vote for certain things, signing up for various articles and news, and chances to win competitions.
It is clear that the website is targeting men, and the age group that is being targeted is around 18-25.
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