Website link - http://www.rickygervais.com/podcast.php
The Ricky Gervais Show is a comedy audio show in the UK starring Ricky Gervais and Stephen Merchant from world famous comedy series The Office, and Karl Pilkington. The show started as a weekly show until 2005. In November 2005, Guardian Unlimited offered the show as a podcast series of 12 shows. Throughout January and February 2006, the podcast was consistently ranked the number one podcast in the world; it may appear in the 2007 Guinness World Record for the world's most downloaded podcast, having gained an average of 261,670 downloads per episode during its first month. The show became increasingly successful as Gervais and Merchant spent much of the air time mocking Karl Pilkington. He was little known before but througout the series became an increasingly important part of the show. His general opinions and ideas on life came across as totally ludicrus and Gervais and Merchant constantly talk him into situations where he can only reply with insane and hilarious suggestions.Features such as Karl's Diary and Monkey News were essentialy, stories beased on nonsensical ideas and thoughts from Karl's somewhat twisted mind.
The podcast uses new media technology to obtain such a wide audience. The podcast is essentially an audio program that can be downloaded from the internet and listened to on a computer or mp3 player such as the Apple iPod. The iPod is a multifunctional piece of equipment, it can be used as a music player, a movie player, for games and even as a portable hard drive storage device. The ability to download a podcast onto hardware such as an iPod means that people can listen to and enjoy the show wherever they are; at home, on the way to work or even whilst doing the weekly shopping.
The target audience for the Ricky Gervais podcast is extremely broad. Mostly for those who understand or appreciate a more mature or sophisticated sense of humor but it is accessible to anyone and the limits of who may enjoy this technology are endless
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