Website link: http://www.capitalfm.com/Article.asp?id=7729
Website offering listeners of capital FM to read information about one of their favourite shows and possibly sign up for.
Website layout the same as the Capital FM homepage, with the different options to click on and read about across the top of the page. Also, the same ITV2 advert can be seen on this page, something that is clearly one of Capital FM’s main features. The same contact information as seen on the homepage is also on this website.
The site offers fans of Capital FM and in particularly, the Flirty at 9.30 fans the chance to sign up to be on the show by filling out contact details and their individual stories.
The target audience for this show and the website for this show would be young people, both sexes, roughly between 18-30 who want to find their true love. Flirty @ 9.30 and this website offers them the chance to do this.
Tuesday, 17 April 2007
Radio station website – Capital FM

Website link - http://www.capitalfm.com/
This is the official website for the very popular London radio show, Capital FM. The site allows fans of the radio show to be able to listen to their favourite shows online, as well as download podcasts and find out information on all of their favourite shows, as well as their favourite bands and celebrities. Offers a convenient alternative to the traditional way audiences listen to the radio. It is also very non-linear, in the way that audiences can choose what they listen to online, instead of waiting for their favourite songs to come on the radio.
Page split up into several main sections. These include, pictures, different show information, coming events, FAQ’s, news, option to listen to show and information on films.
As well as offering a variety of different options for the audience, the website involves the audience in terms of its interactivity. Audiences can sign up to competitions to win ipods and tickets to various gigs, as well as signing up to receive business advice, and meet their favourite celebrities. The website also offers contact information offering phoning, texting and emailing options to the viewers. The website offers other simple things such as the current weather, which means viewers do not have to go elsewhere to find out information like this, which keeps the audience involved within the website and therefore Capital FM
Finally, the website includes adverts for itv2, where viewers can sign up for the chance to win a week’s work experience to be a top celebrity magazine editor
Interactivity
Alternative to traditional way of accessing radio
This is the official website for the very popular London radio show, Capital FM. The site allows fans of the radio show to be able to listen to their favourite shows online, as well as download podcasts and find out information on all of their favourite shows, as well as their favourite bands and celebrities. Offers a convenient alternative to the traditional way audiences listen to the radio. It is also very non-linear, in the way that audiences can choose what they listen to online, instead of waiting for their favourite songs to come on the radio.
Page split up into several main sections. These include, pictures, different show information, coming events, FAQ’s, news, option to listen to show and information on films.
As well as offering a variety of different options for the audience, the website involves the audience in terms of its interactivity. Audiences can sign up to competitions to win ipods and tickets to various gigs, as well as signing up to receive business advice, and meet their favourite celebrities. The website also offers contact information offering phoning, texting and emailing options to the viewers. The website offers other simple things such as the current weather, which means viewers do not have to go elsewhere to find out information like this, which keeps the audience involved within the website and therefore Capital FM
Finally, the website includes adverts for itv2, where viewers can sign up for the chance to win a week’s work experience to be a top celebrity magazine editor
Interactivity
Alternative to traditional way of accessing radio
Online magazine: FHM
Website link - http://www.fhm.com/Site/NewHome.aspx

FHM is an international monthly man’s magazine. The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents by the spring of 1987.
After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre) and later competing titles such as GQ and Esquire, For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently expanded internationally. As of January 2007, it published 28 editions per month including editions in Russia, the United States, Norway, Denmark, Romania, Croatia, Australi, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Sweden, Singapore, Bulgaria, Greece, Germany and Turkey.
FHM became the best-selling magazine in Britain during the mid to late 1990s, selling 700,000 copies per month. Towards the end of the decade the lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales. Heat overtook FHM as the UK's biggest selling magazine.
As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.
In December 2006 it was announced that FHM will be discontinuing its United States' print edition after the March '07 issue, turning to an all digital format with the launch of FHM Online.
The website shows the future of the FHM magazine, where the audience will go online to read the magazine, instead of buying an actual copy every month. The website involves a variety of different media texts, with references to games, bands, films, DVD’s, TV programmes, as well as other hardware devices, and much, much
more.
The website offers a variety of options for the audience to click on. These options are common features in the monthly magazine and include, girls, style, games and entertainment. The audience can click on these options and by doing this they are effectively reading a copy of the magazine without having to go to the shop and buy it. On top of this, the website homepage offers the audience a variety of articles to click on and read about, as well as free downloads, signing up for various things, playing games and watching videos. In terms of interactivity, the website offers the audience the chance to vote for certain things, signing up for various articles and news, and chances to win competitions.
It is clear that the website is targeting men, and the age group that is being targeted is around 18-25.
After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre) and later competing titles such as GQ and Esquire, For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently expanded internationally. As of January 2007, it published 28 editions per month including editions in Russia, the United States, Norway, Denmark, Romania, Croatia, Australi, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Sweden, Singapore, Bulgaria, Greece, Germany and Turkey.
FHM became the best-selling magazine in Britain during the mid to late 1990s, selling 700,000 copies per month. Towards the end of the decade the lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales. Heat overtook FHM as the UK's biggest selling magazine.
As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.
In December 2006 it was announced that FHM will be discontinuing its United States' print edition after the March '07 issue, turning to an all digital format with the launch of FHM Online.
The website shows the future of the FHM magazine, where the audience will go online to read the magazine, instead of buying an actual copy every month. The website involves a variety of different media texts, with references to games, bands, films, DVD’s, TV programmes, as well as other hardware devices, and much, much
more.The website offers a variety of options for the audience to click on. These options are common features in the monthly magazine and include, girls, style, games and entertainment. The audience can click on these options and by doing this they are effectively reading a copy of the magazine without having to go to the shop and buy it. On top of this, the website homepage offers the audience a variety of articles to click on and read about, as well as free downloads, signing up for various things, playing games and watching videos. In terms of interactivity, the website offers the audience the chance to vote for certain things, signing up for various articles and news, and chances to win competitions.
It is clear that the website is targeting men, and the age group that is being targeted is around 18-25.
Thursday, 12 April 2007
Example of converged, portable technology: PSP

The PSP (PlayStation Portable) system is the first truly integrated portable entertainment system designed to handle multiple applications – music, video, photo, internet, and wireless connectivity, with games as its key feature. The PSP system features an unmatched library of entertainment content, combining more than 135 games and more than 430 feature films, TV programs, and videos on UMD (universal media disc, developed by Sony specific to the PSP)from major studios and record labels, as well as downloadable content from the internet.
The PlayStation Portable can connect to a wireless network through Wi-Fi IEEE 802.11b. This allows two (or more) players with PlayStation portables to create a local, ad-hoc network for multiplayer gameplay, and also allows the a PSP user to connect to the internet via an internet-connected Wi-Fi router. By connecting to the internet, players can compete against other players also connected to the internet, or browse the web and download files to the Memory Stick via the built-in Access Co. NetFront browser.
The PlayStation Portable features a standard IrDA port located on the top left of the device. To date, the only games or applications to leverage this feature have been homebrew. This can be used to control many TVs as well as other iR devices.
The PlayStation Portable's main menu allows the user to configure the system for use across the Internet or an intranet via a wireless connection, known as infrastructure mode. The PlayStation Portable's menu can recognize protected and non-protected wireless networks within its range, and supports connecting to WEP and WPA encrypted networks.
Use of infrastructure networks in PlayStation Portable software began with a small number of titles at the U.S. launch, supporting online play.
Sony's LocationFree Player allows users to stream live television broadcasts (or other video content) to their PlayStation Portable, within their WiFi network, or remotely via the internet.
The RSS features allow the user to download video web feeds or listen to podcasts from websites. RSS or podcast content can be saved to the Memory Stick Duo. Audio content can be streamed and played live. Blogs however, are not supported.
Ad-hoc wireless networking allows for up to 16 PlayStation Portables within range to communicate directly to each other (typically for multi player gaming). One unit acts as the host for a game, which is available to other PlayStation Portable units within that system's range, and appears in a list when the client PlayStation Portable searches for available hosts. You can also use an Ad-Hoc network to send images from one PlayStation Portable to another by use of the "send" and "receive" functions that appear in the "PHOTO" menu.
Some titles for the PlayStation Portable support a feature dubbed "gamesharing", which facilitates a limited set of multi player features between two PlayStation Portables with only one copy of the game UMD. A reduced version of the game being shared is transferred to the PlayStation Portable without a UMD via the PlayStation Portable's Wi-Fi connection, whereupon it is loaded into RAM and runs.
Website for TV programme: Prison Break

Website link: http://www.fox.com/prisonbreak/
The website has many different options for the audience. There is a choice of 9 main options to click on at the top of the screen that are linked to the show. These are ; show informaton, Recaps, Bios, Videos, Photos, Features, Boards (audience forums), Mobile options and a fan blog. Also, on the main page, you can click on a choice of video clips to watch from some point during the series. You can also view the photo gallery of members of the cast. The audience has the option to sign up for the forums and find out information about the show and catch up on anything they have missed. The site is also interactive and the audience has the option to vote online for free about their opinions of the show. On the main screen, different images and bits of information flash up allowing you to click on it to find out more. You can click to view a whole episode of your choice, and there is also a reference to the official Prison Break magazine which you can also sign up for.
The website has a few adverts for certain products, including Fox Mobile, where you can access TV episodes on your phone. The website also advertises other Fox TV programs, with a link at the top where you can choose from any Fox program and click on it to direct you to the website for that program.
Wednesday, 11 April 2007
Mainstream Broadcaster Website: Sky
Website link: http://mysky.sky.com/portal/site/skycom/home

Sky Digital is the only digital satellite TV broadcaster in the UK. Launched in 1998 to replace its previous satellite TV network, Sky Digital has added a number of innovative additions to its service such as Sky+, allowing viewers to ‘pause’ live broadcasts and schedule future programs to be recorded using a digital video recorder, and has launched a range of programmes that are broadcast in High Definition resolution (HDTV). Recently, Sky Digital has expanded into the converging communications market offering fast internet access with Sky Broadband and free evening and weekend calls over a landline - this multimedia ‘triple play’ package is advertised as Surf Speak See.
The website is split into 6 sections, these are; Home, My Sky, Products and Services, Sky Shop, TV Guide and Customer Support. You can click on any of these across the top of the page to give you a new page on the information you desire. The website homepage also has links to different programs that sky digital offers such as news, sports and movie channels. There are also options to sign up for new Sky Broadband, Sky HD box, the traditional Sky box and
Sky Anytime. These are all examples of how Sky is countinually developing new methods of viewing and keeping up with technology. Sky also offers the EPG (electronic program guide) where you can find out times and information on programs you want to watch, and what they are about. Together with the Sky Plus box, you can affectively create your own channel whereby you record what you want to watch and store it in the Sky Plus planner where you can view it later on when it suits you. This makes the viewing experience very specific to you where you only watch what you want and when you want. It adds to the way in which viewing digital TV is now becoming more and more non-linear.
There is no refernce on the website to the target audience of Sky. However it is quite clear that Sky is trying to target anyone, due to the huge variety of channels and other sources of entertainment that it offers. With Sky, there is guranteed to be something for everyone.
In terms of institutions , the main institutions involved are Sky and Sky and British Broadcasting. However, any independent production company would be an institution such as MTV. By advertising different institutions, Sky can increase sales and attract more customers. They do this by advertising on niche channels to a narrow range of audience but which they know will be interested in the advert. For example, they would do this by advertsing for childrens toys on Cartoon Network. Sky are constantly advertising new features of technology for the audience to purchase. For example adverts for Sky HD, Sky Plus, Sky Broadband are all very common adverts.

Sky Digital is the only digital satellite TV broadcaster in the UK. Launched in 1998 to replace its previous satellite TV network, Sky Digital has added a number of innovative additions to its service such as Sky+, allowing viewers to ‘pause’ live broadcasts and schedule future programs to be recorded using a digital video recorder, and has launched a range of programmes that are broadcast in High Definition resolution (HDTV). Recently, Sky Digital has expanded into the converging communications market offering fast internet access with Sky Broadband and free evening and weekend calls over a landline - this multimedia ‘triple play’ package is advertised as Surf Speak See.
The website is split into 6 sections, these are; Home, My Sky, Products and Services, Sky Shop, TV Guide and Customer Support. You can click on any of these across the top of the page to give you a new page on the information you desire. The website homepage also has links to different programs that sky digital offers such as news, sports and movie channels. There are also options to sign up for new Sky Broadband, Sky HD box, the traditional Sky box and
Sky Anytime. These are all examples of how Sky is countinually developing new methods of viewing and keeping up with technology. Sky also offers the EPG (electronic program guide) where you can find out times and information on programs you want to watch, and what they are about. Together with the Sky Plus box, you can affectively create your own channel whereby you record what you want to watch and store it in the Sky Plus planner where you can view it later on when it suits you. This makes the viewing experience very specific to you where you only watch what you want and when you want. It adds to the way in which viewing digital TV is now becoming more and more non-linear.There is no refernce on the website to the target audience of Sky. However it is quite clear that Sky is trying to target anyone, due to the huge variety of channels and other sources of entertainment that it offers. With Sky, there is guranteed to be something for everyone.
In terms of institutions , the main institutions involved are Sky and Sky and British Broadcasting. However, any independent production company would be an institution such as MTV. By advertising different institutions, Sky can increase sales and attract more customers. They do this by advertising on niche channels to a narrow range of audience but which they know will be interested in the advert. For example, they would do this by advertsing for childrens toys on Cartoon Network. Sky are constantly advertising new features of technology for the audience to purchase. For example adverts for Sky HD, Sky Plus, Sky Broadband are all very common adverts.
Wednesday, 14 March 2007
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